Tag Archives: streaming

Actions Taken After Viewing A Video Ad

Video is one of digital’s top tools for building engagement and consumers seek out product video content. But what actions do consumers take after watching a video ad?  A new research study looks at what happens after consumers watch video advertisements.

• Over 30% of consumers visited the brand’s Facebook page

• 28% clicked to the site

• Just over one in five watched the video a
second time

• 17% visited the brand’s YouTube page

• 1% visited the company’s twitter feed and another 1% emailed the brand

What Does This Mean To You?

With video leading so many consumers to social media, you social reputation is extremely valuable.
The consumer has just finished watching your video and goes to your Facebook page.  The last thing you want is for them to be confronted by negative product information or posts about bad customer service.  A majority of shoppers say they will not shop at a store that has negative comments or questions in their social presences.  You need to make sure you are promoting positive comments – turn these into virtual testimonials. At the same time, you need to do whatever you can to mitigate bad information and answer any questions that arise.
When was the last time you looked at comments left about your business?
Social media can be a powerful ally in building your business, but negative comments will keep customers from visiting your location or buying your products.  For more information on how to build up your social reputation, please contact your Orlando Sentinel Media Group
representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: eMarketer; Jun Group

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Smart Phones Or Tablets, What Devices Do Consumers Use (Part 2)

In yesterday’s post, we examined research that showed the types of content that consumers are more likely to enjoy on their tablet vs. a smart phone.  Today, we’ll look at the activities that are done more often on smart phones.

Content Types Accessed More Often On Smart Phone Than Tablets:

• Reading The News – 62% of smart phone owners access news content

• Social Networking – Over half access social media

• Sports Content/Scores – One in four smart phone owners check their device for scores and results

• Streaming Audio Content – Nearly a quarter of smart phone owners access streaming audio

What Does This Mean To You?

Smart phones can almost be considered a frequency medium. Because consumers interact with their devices so often for varied reasons, your message needs to stand out.  You should make sure to maximize efficiencies through targeting.  You know who your targets are, position your message in content that is relevant to them,  For more information on maximizing mobile content to deliver results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Nielsen

Sports Fans And Streaming Media

Yesterday’s post talked about how sports fans have become immersed in social media.  One of the other digital functions that sports fans are enamored with is streaming video.  New research has been released that shows video is to sports fans.

• Two-thirds of sports fans are YouTube users

• 45% of online sports fans stream live video of events

• 90% of video streaming sports fans use officially licensed team feeds

• Nearly 40% of Metro Orlando adults who are very interested in major college or pro sports use the Internet to watch online video, over one in four watch video on a mobile device

What Does This Mean To You

Video views are at an all time high and sports fans are particularly interested in them.  Your business could benefit from both streaming media and video clips. Sports video clips have a tendency to become viral and paring your message with sports video clips can extend your offer and grow your business.  For more information on how video advertising can create more opportunities for your company, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Mashable; Perform