There is still a lot of conversation about the Super Bowl, most of it centering on how big a part social media played. Social entities were proved how big a promotional tool it could be for advertisers and real-time connection point between fans. The amount of social activity that place is simply astounding; here are just some of the numbers.
• Total social activity during this year’s Super Bowl came it at 52.5 million interactions – that’s three times higher than last year
• The biggest social spike during the game did not happen during blackout – it happened at half time. The spike happened at 8:23, there were over 350,000 social interactions during that minute
• 88% of all social activity during the game came from mobile devices and 56% of social participants were men
• Super Bowl advertisers, on average, see a 20% increase to their sites on Super Bowl Sunday and the traffic remains above normal for a week
What Does This Mean To You?
In yesterday’s post, we looked at the impact social media can have on the awareness of your brand and how you can take advantage of everyday opportunities. Ignoring social media would be a huge mistake. You may not
the budget that Coke, Audi or Budweiser has but your business needs to
create awareness and reinforce value just like they. By actively promoting
your business through social media and leveraging a good social reputation, you can develop more loyal customers. But just having a social presence is not enough, you need to engage and interact with people on social media – hence the social part. Give them reasons to return to your social sites, incentivize them to share your message, utilize your social presences as customer service tools. Companies that succeed aren’t just lucky, they prepare to take advantage of opportunities and have a sound media strategy. For more information on how to make your business more social, please your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Trendrr; Mahable; Kantar