In yesterday’s post, we showed information concerning how many consumers had seen mobile ads and the purchase affect they had. Today, we’ll look at the types of ads consumers are most likely to react to. Knowing what solutions elicited the most response can help you create winning campaigns.
• Over 40% have seen SMS/Text ads or an ad within a mobile game or app
• Nearly 40% saw a mobile video ad
• Over 30% have received a mobile email that contained an ad
What Does This Mean To You?
In yesterday’s post, we pointed out how important targeting is to the success of mobile campaigns. One of the other components you need to keep in mind is visibility. While today’s smart phones offer screens that are much larger than the feature phones of old and tablets deliver an even larger display, you need to make sure your message stands out. Be sure to have any company you plan on making a mobile advertising investment in show you a mock up of the what a screen might look like with your ad.
Is the screen cluttered?
Are other ad positions drawing attention from your ad?
Can you get page exclusivity?
What rich media aspects are available to help the visibility of your message?
Mobile ads will drive sales, but only if they stand out and are seen by your best prospects. For more information on effective mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: HipCricket 2012