Digital commerce, fueled by growth in mobile purchasing, hit a huge milestone last year. In 2012, B2C ecommerce spending totaled on $1 trillion globally. New research has come available that shows it’s not even close to slowing down.
● By 2016, ecommerce is projected to hit $1.5 trillion worldwide
● In North America, digital spending grew 14% to nearly $365 billion. Next year it is expected to expand to over $400 billion
● The number of digital buyers in the US is expected to grow from 150 million last year to 175 million in 2016
● China is expected to see the greatest growth. Ecommerce is projected 65% from 2012 to 2013 and the number of digital customers will rise by nearly 25%
What Does This Mean To You?
What does your ecommerce strategy look like?
Digital purchasing, mcommerce in particular, is rapidly changing and growing. Having a strategy is important, but making sure it’s scalable is equally important. Things like mobile point of sale will have a dramatic affect on how your business operates. The international adoption of digital purchasing may open new markets for your business as well. While we can’t predict the changes that may occur, being nimble and being able to quickly pivot is something that could give your company a competitive advantage in the future. For more information on how to capitalize on ecommerce growth, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor