Tag Archives: news

What’s Your Go-To Device?

Technology has made our lives easier in so many ways. But, it’s also made it confusing at the same time.  Today, we’ve got a vast array of devices and platforms to get the news from.  New research has been released that shows what devices go-to first when looking for news and information.

shutterstock_80658865 copy• Nearly half of all consumers said that the TV was their go to device

• Just under 20% replied laptop and 15% said desktop computer

• 8% of those surveyed said their smart phone was the device they relied on most for news & information and 4% said tablet

• Women were more likely than men to have the TV as their go-to device

• Among 18 to 34 year olds, 30% responded they relied most on their TV, but 28% responded laptop

• Nearly one in four 18 to 34 year olds also said that mobile devices (smart phones & tablets) were their first option for news and information

What Does This Mean To You?

The ways we find news and information, especially breaking news, are constantly evolving.
Think about how you find out Michael Jackson passed away?
Now think about the way you heard that Pope Benedict resigned this morning?
Mobile is becoming the conduit from which people are getting their news and information.
It’s not just the mobile web; it’s also social media and email moving to mobile first.
Your business needs to be fully optimized for mobile.  Not just your web presence, but your social sites as well.  For more information on utilizing mobile to get results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: eMarketer; Belkin

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How Tablet Owners Use Their Device

Tablets may again be the gift that everyone wants this holiday season.  There are new devices coming to stores and several of them are showing innovative improvements.  As a business, it’s not just important to that you know how many people will be buying tablets, you need to know what owners do with their tablets.  This knowledge will help you develop strategies to fully take advantage of tablet technology.

Over the course of a week, tablet owners nationally engage in many activities.

• Nearly two-thirds send or receive email

• 64% get news

• Six in 10 play games

•Over half engage in social networking

• More than four in 10 read books

• Nearly 40% watch movies

• 36% shop

• Just over one in five read magazines their tablets

What Does This Mean To You?

Consumers who have tablets love them, many of them have abandoned using desktops and laptops at home in favor of using their tablets.  The fact that some tablet owners are reading email on their devices can impact your businesses. If you are using rich media, make sure your email does not connect to any rich media.  If the links deliver consumers to a page that loads slow or doesn’t load at all, tablet users will not wait around. News and information is a big part of the tablet experience. Leveraging that content can create awareness of your organization.  Social networking is also a major activity for tablet owners.  Remember that your social reputation is very important and you should use every opportunity to build it up and keep it safe.  For more information on how tablets can help you gain new customers, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Pew Center for Excellence in Journalism

Smart Phones Or Tablets, What Devices Do Consumers Use (Part 2)

In yesterday’s post, we examined research that showed the types of content that consumers are more likely to enjoy on their tablet vs. a smart phone.  Today, we’ll look at the activities that are done more often on smart phones.

Content Types Accessed More Often On Smart Phone Than Tablets:

• Reading The News – 62% of smart phone owners access news content

• Social Networking – Over half access social media

• Sports Content/Scores – One in four smart phone owners check their device for scores and results

• Streaming Audio Content – Nearly a quarter of smart phone owners access streaming audio

What Does This Mean To You?

Smart phones can almost be considered a frequency medium. Because consumers interact with their devices so often for varied reasons, your message needs to stand out.  You should make sure to maximize efficiencies through targeting.  You know who your targets are, position your message in content that is relevant to them,  For more information on maximizing mobile content to deliver results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Nielsen

What Mobile Content Do Consumers Access?

Mobile is a rapid changing environment.  It seems like on a daily basis that there are new devices available for consumers to purchase, apps for them to use and functionality for them to employ.  Staying up on how consumers are using mobile devices is essential to the success of your mobile strategy.  A new study is out the looks into the types of mobile content that smart phone users are engaging in at least once a day.

• Nearly six in 10 mobile users access the mobile web or their email from smart phones

• Nearly half engage with social networks or get weather information

• Approximately 45% either listen to music or play games

• Nearly 40% download and use apps

• Over 35% send instant messages

• Roughly 30% watch video or get local news

What Does This Mean To You?

Smart phone owners are usually never more than arms length from their device and that the only time they are not aware of their smart phone is when they are sleeping.  There are few devices, other than medically necessary ones, that have that level of interaction.  It’s this dependence that makes them so important to your business.
In Metro Orlando, the top types of content accessed by mobile users are:

• SMS Text/Instant messaging

• Email

• Maps/GPS

• News/Weather/Traffic

• Social networking

All of these types of content can be monetized and be a revenue stream for your business.  The first step is integrating mobile into your overall marketing strategy.  Mobile should work in concert with your other tactics to deliver the results you need to be successful.  For more information on developing a winning strategy, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit