Tag Archives: desktop

Tablet Vs. PC

During the 4th quarter of 2012, PCs saw their first major decline in sales.  In fact, sales dropped by nearly 5% and nearly 12 million units annually.  While tablet sales are growing, tablets alone are not the main reason PC sales are on the decline. Several new research studies are out that point out that tablet devices may not be the main PC cannibal.

shutterstock_115365787● Three-quarters of iPad buyers were not choosing between a tablet and a PC

● Under 15% of iPad owners abandoned their PCs for a tablet

● Just over three in 10 current PC owners said they would trade their PC for a tablet

● Among 18-34 year olds, nearly 40% would make the switch as would a third of 35 to 44 year olds

● Tablet sales are projected to increase by 64%

What Does This Mean To You?

Yes, tablets are affecting PC sales, especially with younger consumers. But the same thing that is mainly plaguing the PC market could also hurt your business – the lack of innovation.
While there may be changes in the features of PCs, their value proposition hasn’t really advanced.
On the other hand, tablets have redefined computing.  While they may not offer the enterprise or development functions that a PC does, the value of having an always on device available to them wherever they are has made them more valuable.
When was the last time your business looked at its value proposition?
When was the last time you talked to your loyal customers about why they do business with you?
Your company’s brand is extremely valuable and the time invested into making sure it still connects with consumers is an investment in your future. For more information on keeping your brand and ans products top of mind and valuable to consumers, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor
407-420-5702
afiala@orlandosentinel.com

Source: NPD; eMarketer; Verizon

What’s Your Go-To Device?

Technology has made our lives easier in so many ways. But, it’s also made it confusing at the same time.  Today, we’ve got a vast array of devices and platforms to get the news from.  New research has been released that shows what devices go-to first when looking for news and information.

shutterstock_80658865 copy• Nearly half of all consumers said that the TV was their go to device

• Just under 20% replied laptop and 15% said desktop computer

• 8% of those surveyed said their smart phone was the device they relied on most for news & information and 4% said tablet

• Women were more likely than men to have the TV as their go-to device

• Among 18 to 34 year olds, 30% responded they relied most on their TV, but 28% responded laptop

• Nearly one in four 18 to 34 year olds also said that mobile devices (smart phones & tablets) were their first option for news and information

What Does This Mean To You?

The ways we find news and information, especially breaking news, are constantly evolving.
Think about how you find out Michael Jackson passed away?
Now think about the way you heard that Pope Benedict resigned this morning?
Mobile is becoming the conduit from which people are getting their news and information.
It’s not just the mobile web; it’s also social media and email moving to mobile first.
Your business needs to be fully optimized for mobile.  Not just your web presence, but your social sites as well.  For more information on utilizing mobile to get results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: eMarketer; Belkin