Tag Archives: banking

Consumers And Mobile Banking Apps

Recently, we’ve published posts on how popular mobile banking and consumer behaviors that will probably come from it. We’ve said many times that the reason why consumers are so dependent on their mobile device is convenience.  The same could be said for mobile banking apps.  While it may be fun to work “banker’s hours”, those hours don’t make physically visiting financial institutions convenient at all.  Online banking and now mobile banking have made banking easier.  New research is out that gives information on the percentage of mobile banking and what mobile banking customers are looking for.

shutterstock_92978851• In a recent survey, 44% of consumers had downloaded a banking app

• Among those who have downloaded a mobile banking app, 55% say they use the app more now than when they first downloaded it

•  Two-thirds of mobile banking customers expect to receive notifications immediately when their balance is low or are in an insufficient funds situation

• Seven in 10 want to receive communications to help them avoid financial trouble

• Among 18 to 24 year olds, Three-quarters of them expect notifications

• Less than half of mobile banking consumers said they receive balance updates, One-third were notified when their balance was low and three in 10 receive messages when a bill is due

• 13% of users want to get notifications through their app (push notifications), over 20% said they wanted to get notices via SMS text and nearly half wanted to get the information through email

What Does This Mean To You?

There are a couple of big take-aways from this research.  First being that mobile banking may be the first step towards mobile point of sale payment.  While mobile payment through sites like Pay Pal have been around for years, there is mounting evidence that making payments directly through your mobile device is on the way.  Whether it’s through scanning or NFC, mobile point of sale can make checking out very easy.
The other take-away is that consumers are open to receiving direct notifications from merchants, if they find the content valuable.   SMS and email can be key components to a loyalty program and can help you create sales from existing customers.  For more information on how mobile technology can help your business better engage prospective customers, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: Mobile Commerce Daily; Wakefield Research


Mobile Banking Set To Grow Greatly

Mobile devices have become our go-to tool for many different activities that directly affect the operation of many businesses. The next horizon looks to be mobile banking. A new report chronicles just how many consumers will be using mobile devices for banking over the next few years.

shutterstock_92978851• It’s estimated that globally nearly 600 million mobile device owners will engage in mobile banking in 2013

• By 2017, that number is expected to grow to one billion users, or 15% of all mobile device owners

• The US, Western Europe and China are expected to be the leaders in mobile banking

• Many financial institutions are becoming more mobile-ly engaged. Recent research showed that banks are allocating nearly a third of their marketing budgets to mobile.

What Does This Mean To You?

There are 2 takeaways. The more functions that mobile devices perform, the more important they become to users. The second point is mobile point of purchase. The ability to make a purchase with a mobile device opens up a world of convenience for consumers. It also could make in-store shopping easier & quicker while stemming the “showrooming” tide. It would be wise to start looking into mobile point of sale options for your business. As the activity starts to spread, it could become one of the convenience issues that pushes consumers towards one retailer vs. another. For more information on how to make more revenue with mobile, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: Mobile Commerce Daily; Juniper Research; Forrester Research

Consumers Embrace Mobile Payment

The growth in mobile shopping also signals growth mobile payments.  By 2015, mobile transactions are expected to exceed $1 trillion and consumer trust in mcommerce is high as well.

  • 27% of consumers use mobile banking
  • 13% have made mobile payments
  • 24% of adults 20-24 and 35-44 year olds said they were interested in mobile payments
  • Just 1% of adults 65+ were interested
  • Overall, 84% of men and 66% of women said they would consider making mobile payments

 What Does This Mean To You?

Everyday there is more evidence of how important mobile devices have become.  Consumers expect to be able to shop, search and now even pay for merchandise via mobile devices.  Are you optimized for mobile? 
For more information on how easily we can help you take advantage of
mobile technology, please contact your Orlando Sentinel Media
Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: The Yankee Group