During the 4th quarter of 2012, PCs saw their first major decline in sales. In fact, sales dropped by nearly 5% and nearly 12 million units annually. While tablet sales are growing, tablets alone are not the main reason PC sales are on the decline. Several new research studies are out that point out that tablet devices may not be the main PC cannibal.
● Under 15% of iPad owners abandoned their PCs for a tablet
● Just over three in 10 current PC owners said they would trade their PC for a tablet
● Among 18-34 year olds, nearly 40% would make the switch as would a third of 35 to 44 year olds
● Tablet sales are projected to increase by 64%
What Does This Mean To You?
Yes, tablets are affecting PC sales, especially with younger consumers. But the same thing that is mainly plaguing the PC market could also hurt your business – the lack of innovation.
While there may be changes in the features of PCs, their value proposition hasn’t really advanced.
On the other hand, tablets have redefined computing. While they may not offer the enterprise or development functions that a PC does, the value of having an always on device available to them wherever they are has made them more valuable.
When was the last time your business looked at its value proposition?
When was the last time you talked to your loyal customers about why they do business with you?
Your company’s brand is extremely valuable and the time invested into making sure it still connects with consumers is an investment in your future. For more information on keeping your brand and ans products top of mind and valuable to consumers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: NPD; eMarketer; Verizon