Last week, we published a post on the huge growth of mobile shopping year over year. Mobile allows you put your message in the palms of prospective consumer’s hands on devices they have with them most of the time. New research has come out that looks into the future growth of mcommerce and the devices consumers will be using.
• By 2016, mcommerce is anticipated to reach over $86 billion.
• Over the next few years, tablets are expected to be the main conduit for mobile shopping. By 2016, $7 out of every $10 in mobile spending will come from a tablet
• From now to 2016, mobile sales via tablet are predicted to grow by over 150%. Mcommerce from smart phones are likely to grow by over 80%
What Does This Mean To You?
Mobile is constantly evolving and that means more ways for you to influence prospective customers & more ways for consumers to find your business and buy things from you. It also means there are more ways for your competition to take business away from you. It’s important for you not to think of your marketing plans and mobile tactics as set in stone. Be ready to pivot as new technology becomes available and consumer’s use of mobile technology changes.
Things like mobile payment adoption, more uses for near field communication and increased acceptance of augmented reality can increase convenience for mobile users and increased engagement with your business. For more information on how to stay ahead of the mobile curve, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager