In yesterday’s post, we looked at research that showed what tablet shoppers thought would make their experience better. Today, we’re going to look at overall mobile shopping and the factors that could make it more convenient for consumers. Convenience is one of the factors driving the rapid growth in mobile. The convenience of having the device around at all times, the convenience of nearly instantaneous web access and the convenience of mobile sites. New research is available that looks at what consumers think would make shopping via mobile more convenient. This can help your business build a better mcommerce strategy.
• One in six mobile shoppers wanted the checkout process to be easier,
16% said that it should be easy to check out
• Just over 10% were looking for easier access to their billing information and 8% wanted improved sharing tools
What Does This Mean To You?
As we’ve seen in prior posts, mobile shopping is sharply on the rise. As consumers are becoming more mobile-ly enabled, they expect more from your mobile offerings. If your site is not convenient to use and navigate, consumers will look to other competitive sites.
One of the things to measure is your rate of shopping cart abandonment.
This will help you gauge your checkout process. The ability to share was lower on the list of mobile “wants” but can be important in the future. Social is rapidly becoming a mobile-first function. Sharing is one of the chief functions of social shopping. The more consumers share your products, the more exposure your brand and products receive.
For more information on how to increase the results from your mcommerce tactics, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Mobile Commerce Daily; SiteWorx