The terms of service for most social networks state users must be 13 or older. But that doesn’t stop many kids from logging in. One of the main reasons kids are on Social networks is for games. New research has come out that looks into the social behaviors of kids from 6 to 12 years old.
• 30% of kids in that age group have their own profile page
• Over 90% of those who children who socially network are on Facebook
• Close to 60% of children 6 to 12 use social networks to see what others have posted or to play games.
• 54% have “liked” something
• 43% of kids between 6 and 12 years old have posted an update and 39% have posted a picture
• Nearly 30% have checked email on a social network
• Fewer than one in five kids have shared a video and 16% shared a link
What Does This Mean To You?
Yesterday’s post talked about how children have access to mobile tools.
Digital engagement likely starts with their parents. Over 60% of adults with children between 6 and 11 have used a social network in the past 30 days – that’s 22% more likely than the average adult.
Connected kids influence their parents purchasing decisions. Getting your message to them can help you derive more revenue. Social media can help you create brand awareness among tomorrow’s consumers. For more information on how to increase your potential buying pool through digital tools, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: eMarketer; NPD; Ipsos; The 2012 Scarborough Report 2012