M-commerce Activity On The Rise

Lots of consumers made mobile purchases this holiday season.  The top of mind purchase power of mobile devices ensures that m-commerce activity is anything but a fad.  A new report has been released that shows just how big m-commerce was last year.

shutterstock_98997599• In 2012, $25 billion in spending was done via mobile device

• That’s an 81% growth over 2011 and it accounted for 11% of total e-commerce revenue

• This year, mobile is anticipated to account for 15% of the e-commerce total

• Over 20% of consumers used a mobile device to buy something in December of 2012 – that’s an increase of 55% from last December

What Does This Mean To You?

Mobile devices are moving from a research tool to an acquisition tool.  Consumers are using them not just to find out about products and compare them – more and more are completing their purchase via mobile device.  Consumers are starting to expect m-commerce options on mobile sites.  Having a mobile site gives you the ability to make a sale when products are top of mind with consumers.  If you don’t have an m-commerce option, 2 bad things can happen.
1. The shopper could decide they don’t want or need the product
2. They make the purchase from one of your competitors, possibly leading to a long-term, loyal relationship.
M-commerce options close the loop and make a convenient way for you to fulfill your customer’s needs.  For more information on how mobile can increase your revenues, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Mobile Commerce Daily; eMarketer

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s