Earlier this week, we posted research on how digital drove holiday sales. As we move forward into 2013, many businesses are planning to make their ecommerce platforms more robust. This information can keep you digitally competitive this year.
• Over 30% are adding online videos
• 28% will be adding blog posts to their ecommerce solutions this year
• More than a quarter of global businesses will incorporate articles and
• 20% are including a twitter feed to their buying platforms
What Does This Mean To You?
When you keep visitors engaged, they spend more time on your site. Anytime you can keep visitors on your site longer, you greatly increase the chance they will buy something from you.
Isn’t the reason you have an ecommerce solution is to make more revenue?
Video’s, tutorials, blogs posts, articles and social media are great tools to help your business more effectively engage customers and create a better user experience. Since it’s your site, you can control the content. Leverage the content to put your store and the products you sell in the best possible light. For more information on how to direct more potential buyers to your site, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: eMarketer; SU Systems