Cyber Monday originated before high speed digital access was something that was available in most homes. It was a way to secure online shopping from people who had just gotten back to work after the long Thanksgiving weekend. Even though high speed connections are the norm, consumers still see Cyber Monday as a great time to shop online retailers and get deals.
• Over 40% shop on Cyber Monday because stores usually offer free shipping
• Four in 10 purchase online on Cyber Monday because they feel they will get the best online deals that day
• 37% say it lets them avoid shopping with Thanksgiving crowds
• One in five shop then in order not to waste their Thanksgiving weekend shopping
What Does This Mean To You?
Ecommerce is going to play a huge part of holiday spending this year. Over $95 billion of holiday spending will come through online channels. Consumers value the convenience that online shopping provides.
When was the last time you looked at your ecommerce solution?
Have you checked out the competitions online checkout functions?
Consumers are comparison shopping – not just for the best deals, but also who is the easiest to do business with. If your solution is clunky or not intuitive, count on a high rate of shopping cart abandonment. Shopping cart abandonment is something else you should have tactics in place for. For more information on how to maximize online shopping dollars this holiday season, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Mobile Commerce Daily; Accenture