Smart Phone Owners And Apps This Holiday Season

Mobile is going to be an important part of most consumers’ holiday shopping activities.  Mobile helps them save time, money and aggravation.  A new study points out how important shopping apps will be to consumers over the holidays.

• Nearly one-third of shoppers plan to download a shopping app this holiday season

• Over 30% already have a shopping app on their mobile device

• More than 80% of these shoppers use the apps to save money

• 70% planned to download a
coupon app

• 66% of preferred using price comparison apps

• Over six in 10 plan to download an app with scanning capabilities

• 54% said they would download a Black Friday Specific app

What Does This Mean To You?

Online retailing had a huge affect on consumerism, but mobile may have a
larger impact.
Mobile devices give consumers portable power to compare, research and purchase.  It also gives your business to the ability create connections and develop loyalty.  The key is convenience.  Whether it’s coupons, directions, payment or merchandise pickup – there are mobile functions that can make getting through holiday shopping easier and cheaper for your customers. For more information on how to incorporate mobile tactics and make the holidays brighter, please contact your Orlando Sentinel Media Group
representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Mobile Commerce Daily; PriceGrabber

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