The Mobile Web And Dining

Yesterday’s post looked at how diners use search engines.  The reason consumers take actions after visiting your web site is very important.  These reasons can help you create the strategies that generate awareness and success.   The reasoning behind restaurant goers actions can definitely be used across many businesses segments.

The top reason mobile diners visited a restaurant after using an app or website:

Tablet Users

• Served the type of food I was looking for: 79%

• Was close to my location: 52%

• Was in my price range: 47%

• Had good reviews: 43%

• Had an exact location or specific restaurant in mind: 40%

Smart Phone Users

• Type of food I wanted: 78%

• Was close to my location: 65%

• Was in my price range: 48%

• Had an exact location or specific restaurant in mind: 48%

• Had good reviews: 27%

What Does This Mean To You?

The actions of diners are easily translated to other types of businesses.  This information can help your web site be a more effective decision making tool for both mobile and desktop customers.

• Your site should convey what sets you apart from the competition

• Don’t just state your location, incorporate mapping and directional tools to help prospective customers find and shop with you

• Including pricing information can be important.  If you don’t want to include pricing, stress the value you deliver.  Also promote any offers you may have available

• The opinions of others matter.  If you have testimonials, use them to your advantage

Your web site and social entities are often the first thing prospective customers will see before visiting your location.  The old adage that you never get a chance to make a first impression couldn’t be truer when it comes to your digital presence.  If your site is old, out of date, contains errors and missing information – it will affect the way people view you.  For more information on creating digital offerings that deliver results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: eMarketer; xAd; Telemetrics


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