We’ve recently shared several posts on the importance of mobile.
The mobile marketplace continues to grow.
Consumers are dependent on their devices to do many things.
Major retailers are embracing and leveraging mobile technologies.
Recently a report has been released that shows how small and medium businesses are not taking full advantage of everything mobile has to offer. Considering how important mobile will be this holiday season, not engaging with mobile can be very detrimental.
• Another 20% have learned about mobile, but are not using mobile strategies
• Just over 30% have heard of mobile, put don’t know much about it
• Nearly 30% had never heard of mobile solutions
• Nearly 90% of small and medium businesses plan to either increase or maintain their digital marketing budget
What Does This Mean To You?
The evidence of how much of an impact mobile technology can have on a business is all around us.
Mobile has become one of shoppers most used tools. The 60% of small and medium businesses who are partly or completely uniformed about mobile are at competitive disadvantage. Effectively using mobile can put a small or medium on the same footing as larger, better known competitors. Not incorporating mobile will cost you business. For more information on developing and deploying a mobile strategy that brings results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: eMarketer; BIA Kelsey