This week, many stores will be going into full holiday mode. But recently, we’ve posted information showing that upwards of 40% of consumers have already started making holiday purchases. It’s important to connect with these shoppers as early as possible because consumer sentiment is not as strong as in prior years. One of the latest pieces of research to come out is how strong online shopping looks to be this holiday season.
• Actual holiday sales grew last year by 5.6%
• Online holiday sales are expected to reach $96 billion – 16% of total holiday sales will come from ecommerce
• Year over year, online shopping is projected to increase by 15% over last year
What Does This Mean To You?
More and more consumers will be shopping online. Even more will be researching products and comparing prices. Online shopping offers consumers a convenient way to get through the holidays. It puts them in control of the buying experience and they don’t have to deal with crowded stores. To get the most out of your e-holiday efforts, make sure your checkout process is quick and easy. Also compare your shipping costs against your competitors – because that’s what consumers are doing. Even if you don’t offer online shopping, you can benefit from digital solutions. Product descriptions are seen as a big benefit and a tool for shoppers. You can offer online coupons to bring shoppers into your location. For more information on how you can leverage digital to increase your holiday results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: National Retail Federation; Shop.org