Smart phones are now part of our daily life and have become one of consumers’ most used shopping tools. As the number of mobile device owners continue
to climb, mobile shopping is going to become more commonplace. A new study has been released that shows just how much growth is going to take place in the near future.
• By 2014, that number is expected to climb to 580 million consumers worldwide
• The current value of transactions is just over
• By 2017, the total amount of spending via mobile device is project to climb to $730 billion. That’s an average annual increase of 25%
What Does This Mean To You?
Currently over 40% of adults nationwide have a mobile device in their household. Adults who own mobile devices are more likely to have higher household incomes, work in White-Collar occupations, be homeowners and have children in their household. They are also much more likely to be in the market for a variety of consumer goods. Mobile devices are also diverting attention from tradition forms of media – the amount of consumers who are involved in “second screening” is growing rapidly. Since most second screen activity happens during Prime-Time, mobile devices are directly affecting TV ads purchased during their most expensive time slot. There are numerous mobile solutions that can help your business create location traffic, shopper loyalty, generate awareness and amplify sales. For more information on the solutions that makes the most sense for your business, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Mobile Commerce Daily; Juniper