Nationally, men are only slightly more likely than women to own a mobile device. But men are likely to use more functions associated with shopping activities than women. Earlier this week, we had a post that showed how important mobile looked to be this holiday season. Knowing as much as you can about who is engaged in mobile shopping and the activities they perform can help you develop action oriented mobile strategies.
• 46% of men and nearly a third of women said they made a mobile payment
• Over one-third of women and 45% of men made a mobile purchase
• 44% of women said they used a mobile coupon and just over a third of men did
• 35% of men and nearly 30% of women commented on a purchase
• Just over one in four men and 16% of women wrote a review of a purchase
What Does This Mean To You?
While the amount of people who said they scanned a barcode seems rather high, these facts confirm how much consumers use their smart phones during the shopping process. Things like mobile couponing and mobile payments are something you should pay attention to. Mobile payments might just be the next big function people perform with their mobile device. Retailers who are at the beginning of this trend need to ensure that their mobile payment platforms are secure and easy to use. People rely so heavily on mobile because of the convenience it offers. If the mobile payment process seems clunky or is not user friendly – look for a different vendor. Mobile couponing is something you should think of employing this holiday season. Offering in-store mobile coupons can help you avoid “showrooming” disasters and makes your marketing message more valuable. For more information on how your business can realize more revenue from mobile, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: eMarketer; USamp