Consumers have very different ways they go about shopping for the holidays. Some consumers wait until Thanksgiving to start their holiday shopping and others of us hit stores at the last possible minute. New research is showing that large percentages of shoppers are getting an early start to their holiday shopping.
• Women (46%) are much more likely than men (31%) to start shopping before the end of October
• Nearly one in four will start in
• Just 12% wait to start until the Thanksgiving weekend
• Nearly one in three consumers plan to be finished with their holiday shopping by Cyber Monday (the Monday After Thanksgiving)
• Nearly 60% of Women and half of men say they are not finished shopping until after Cyber Monday
What Does This Mean To You?
You cannot wait to put your holiday actions into place. With so many consumers shopping early, everyday you wait could cost you sales. In fact, waiting until the traditional start of the holiday shopping period, Thanksgiving, could eliminate up to a third of your possible sales opportunities.
The calendar could also be an enemy – Christmas falls early in the week and Hanukkah falls early in December this year (December 8-16). If you haven’t already gotten plans together, do so now.
Another reason to get start your holiday activities early is the economic outlook. In tomorrow’s post, we’ll look at how consumers are feeling about the state of the economy and how it could affect their shopping behavior. For more information on how to create bigger holiday results this year, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager