By their very nature, coupons are viral. It does matter what the delivery method is, when someone finds a great deal – they tend to pass it on. For businesses, that means people who clip coupons can be great brand ambassadors for your organization. New research is available that tells us how people are sharing coupons & deals and how much they are saving.
• Half of people who share coupons save at least $31 per week, just
18% of those who don’t share save that much
• Over two-thirds of coupons are shared by word of mouth
• 55% swap printed coupons
• Four in ten are shared via email
• More than one in four deals are shared through social media
What Does This Mean To You?
One of the biggest factors in whether or not a consumer shares an offer is value.
How much time do you put into creating your offers, deals and coupons?
Have you ever looked at it in terms of “Is this something I think is valuable enough to share”?
When consumers share coupons, they are telling people that they think it’s worthwhile. Coupon sharing is also another form of targeting – in fact, it’s hyper-targeting. If someone gives you know gives you a coupon, not only do they think it has value – they think you will use.
The key to turning your couponing efforts into awareness tools or customer acquisition methods is a great offer. For more information on creating awareness and driving traffic via coupons & offers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager