Technology Boosting Coupon Use

The economy remains a challenge for many consumers and they are looking for savings wherever they can. Consumers are also looking convenient methods of attaining those savings. Many consumers are relying on coupons and technology has added to the traditional ways that shoppers find the savings they need.

• Nearly 80% of consumers are using circulars more to plan shopping

• 79% are utilizing printed coupons more than in the past

• Almost eight in 10 shoppers reported using more digital coupons than before

• Over 80% are getting more coupons online

• Consumers using these methods reported saving up to $50 in weekly savings

What Does This Mean To You?

It’s not just consumers who are benefiting from coupons, businesses are too.  Coupons and offers don’t just help you drive traffic to your locations; they also can help you create repeat business and a mine-able database through loyalty programs.
Another benefit from coupons is that they can provide a competitive advantage between you and other businesses as well as increasing your top of mind awareness.  Coupons help your organization stay relevant with consumers when they are looking for reasons to cut back.  For more information on drawing more shoppers to your business, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: RedPlum

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