The last thing I ever want to do is scare people, but this at the very least may shock you.
Christmas is now 90 days away
It may seem like it’s still summer but Black Friday is less than 2 months from now. The kids just went back to school and in many parts of the country, it’s still relatively warm.
But take a look at the calendar – we are 90 days from the big day.
The first of many holiday spending reports has been released and they show
that ecommerce will still be a major factor in the ways consumers spend during the holidays.
• Year over year, holiday ecommerce is projected to increase nearly 17%
• In 2012, holiday season spending is expected to make up nearly 25% of the total ecommerce spending
• While holiday season ecommerce is expected to jump almost 17%, total ecommerce for the entire year is expected to increase by 15%
What Does This Mean To You?
Whether we like it or not, it’s never to early to plan how your organization is going to handle the holidays. From staffing to marketing, the holidays can be challenging but there are many digital opportunities that can ease holiday frustrations.
Last year, mobile had a huge effect on consumer activity and there is no doubt that this year it’s impact will be even bigger. Social media has also changed the way consumers find what to buy and where to find it – that will probably not change as well. This year, geo-location activities and SMS/text could increase in importance with shoppers. Many businesses are looking at how “showrooming” will affect them and how loyalty programs may be a solution.
We will be regularly posting on the latest research to come out regarding holiday shopping trends and consumer activity.
You should take this opportunity to prepare your staff for the holidays.
Have you planned for employee vacations and any staffing issues?
Have you updated your staff contact list to include cell phone, email, Facebook and Twitter contact information?
Are you planning to have any staff training sessions on your mobile and web capabilities?
Have you thought about developing a company holiday blog or Facebook page to keep your employees up to date your back-end holiday plans?
Lots of companies, especially small and medium sized ones, put all their effort into the marketing aspect of the holidays, but don’t plan for their organizational needs. The best way to make sure you have a successful holiday season is to plan ahead for all aspects of your business. For more information on how to make this holiday season your most profitable, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager