No business can afford to engage in marketing tactics that don’t yield results. Small businesses, in particular, don’t have much room for error. A new research study has been released that chronicles what marketing practices are providing the best returns for small businesses.
• Nearly half of say that social media efforts have been successful. B2C based small businesses have seen more success with social media than B2B companies
• Over 40% of organizations report that events have delivered results
• One-third say that phone efforts are important marketing tactics, half of B2B companies rely on phone based lead generation
• Over one in five B2C companies have gotten success public relations efforts, direct mail and traditional advertising
What Does This Mean To You?
Email marketing gives you the ability to create one to one interactions and excellent targeting strategies. Creating loyalty using email can be tricky. There are rules and regulations regarding you can and cannot send email to. Not knowing the rules can prove very expensive. Violations of spam laws can cost your company up to $18,000 per violation. It can also cost you your reputation with customers. The last thing you want is the reputation as a spammer. For more information on how to create effective, efficient email campaigns that will not run afoul of regulations, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: eMarketer; Constant Contact