Actions Taken By Social Moms

Recently, we displayed new research that showed blogs were mom’s most trusted social source of information.  Today, we’ll look at what actions moms take because of the information they find on blogs.  Moms, often being the keepers of the family finances, are not only a great consumer segment – they have a large influence of most major purchases.

• Over 60% of online moms read a book that was recommended on a blog

• 56% purchased a food product that was advocated

• 54% watched a TV program after a suggestion was given

• Nearly half bought a baby toy that was suggested on a mom blog

• 45% purchased a toy after advice from a blog

• Over four in 10 forwarded a post to a friend

What Does This Mean To You?

Moms are not just looking for advice and information; they are also acting on what they find.  Because they are actively looking for information and pass that information, the opinions that moms have could impact your business. Their social activity means they have a large circle of influence.  As a business you should look for opportunities to use moms in testimonials and reward them for sharing positive information about your brand or company. For more information on engaging moms and the most cost effective ways to create loyal shoppers among them, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: emarketer; BlogHer


3 responses to “Actions Taken By Social Moms

  1. This one was a healthy research done. Every body knows how moms are important to their kids. As they usually got a behavior of sharing their knowledge on bringing up their kids (this is a fact that all women do). As on the technology era they are sharing their knowledge on their blogs and pages.

  2. Pingback: Mother knows best: why marketing toward mom matters | Baltimore Sun Media Group

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