Over the past few days, we’ve looked at mobile shopping trends and the types of mobile ads consumers viewed . Today, we’ll take a deeper dive and show the types of interactions mobile consumers are involved with.
• Over 30% redeemed a mobile coupon
• Nearly three in 10 clicked on a sponsored link in a text message or downloaded an app that was advertised
• 28% of consumers had engaged with a mobile ad to earn coupons or rewards
• One in four visited a mobile website as a result of a mobile ad
What Does This Mean To You
When creating a campaign or marketing message, how much time do you spend developing your offer? The offer is one of the most important components in the success of your campaign.
Ask yourself, will the target audience find it valuable?
Are they willing to bypass your competitors to purchase from you?
The more value your offer provides, the more likely you are to increase traffic and minimize “showrooming”. For more information on to get results from mobile campaigns, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: HipCricket 2012