In yesterday’s post, we examined research that showed the types of content that consumers are more likely to enjoy on their tablet vs. a smart phone. Today, we’ll look at the activities that are done more often on smart phones.
• Reading The News – 62% of smart phone owners access news content
• Social Networking – Over half access social media
• Sports Content/Scores – One in four smart phone owners check their device for scores and results
• Streaming Audio Content – Nearly a quarter of smart phone owners access streaming audio
What Does This Mean To You?
Smart phones can almost be considered a frequency medium. Because consumers interact with their devices so often for varied reasons, your message needs to stand out. You should make sure to maximize efficiencies through targeting. You know who your targets are, position your message in content that is relevant to them, For more information on maximizing mobile content to deliver results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager