Mobile device has become the generic term for tablets, smart phones and pocket PCs (for the few people who still own pocket PCs), but the functionality and capabilities of these devices differ and so does the types of content most accessed on them. A new research report looks at the type of device and the content consumers are most likely to use it for. Knowing this information can help you create strategies that will maximize your mobile offerings.
• Over one in four tablet owners watch movies on their device compared to just 9% of smart
• 26% of those who have tablets use them to look at magazines, that over 4 times as many smart phone magazine readers
• A quarter of tablet owners watch TV shows on their tablets, just 10% of smart phone owners watch TV content on those devices
• Among iPad owners , users credit the device’s larger screen for its preference as a web and video viewing tool over the iPhone
• When it comes to social media and shopping functions, iPad owners are more likely to access this content via mobile web vs. app
What Does This Mean To You?
We’ve had several recent posts that point out how tablets are consumer’s preferred mobile device for mobile shopping. They are also the device consumers’ use most during second screen activities. Tablets are certainly the device of preference for long form information. Consumers have long periods of engagement and tablets offer many benefits during the transactiontional phase of the sales process. In tomorrow’s post, we’ll look at the activities that consumer do more of with their smart phones. For more information on leveraging the right content to boost your mobile strategy, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager