Yesterday’s post showed how many companies have seen real results from entering into social marketing. In today’s post, we’ll look at some of the things businesses maybe doing wrong in regards to social media. Knowing what these facts are can help you not make the same mistakes.
• Only 22% of companies have a social media manager
• Less than one in four Fortune 500 companies have a public facing company blog
• Less than 60% of Fortune 500 companies have an active Facebook account
• Just 62% have an active Twitter account
What Does This Mean To You?
Your social media strategy should not be a one and done solution. To be successful, you have to monitor it and keep it current. Social networks can change rapidly and not responding could leave you as the last business on the MySpace Island. You need to keep your accounts active and post relevant material. An inactive page not only frustrates your customers, it makes you look bad. One of the great things about social media is that your customers gain affinity and feel like insiders. Keeping your communication current fosters that affinity. Not monitoring what you are doing can get expensive. It’s more than your social reputation; it’s about knowing when to change and the direction to take. By implementing a social media strategy, you have a framework to work within. For more information on making wise social media strategy decisions, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: OnlineMBA.com; Kalena Jordan, SearchEngineCollege.com; sitepronews.com; MediaBistro