Snapshot Of A Twitter User

Yesterday, we provided information on who the average Facebook user is.  Today, we’ll take a look at the world’s number two social network – Twitter.  Twitter is rapidly becoming a mobile-first social entity.  By utilizing Twitter, you can connect with engaged followers where ever they might be.

• Twitter nearly 130 million active users

• One-third of Twitter users are over the age of 45

• Over half of Twitter users utilize the network via mobile device

• Over one-third tweet at least once a day

• Nearly 60% of Twitter users are female

• The average Twitter session last 14 minutes

What Does This Mean To You

Social media give you the ability to connect with a great consumer base with
high household incomes.
In the next 12 months in Metro Orlando, Social networkers are:

• 15% more likely to buy furniture

• 13% more likely to buy an appliance

• 17% more likely to buy a home

• Nearly 50% more likely to buy a mobile device

• Nearly 25% more likely to buy a vehicle

Social consumers are active buyers, for more information on leveraging these valuable consumers, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source:; Kalena Jordan,;; The 2012 Scarborough Report, Release 1


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