Seniors And High Tech Devices

Seniors are not known for being gadget collectors but recent trends are pointing to something different.  Recent research on older Americans point to more and more adults 65+ relying on high tech devices.

• 70% of adults 65+ own a cell phone, that’s up over 20% from 2 years ago

• Nearly half have desktops and approximately one-third own laptops

• The number of adults owning laptops has grown 25% since 2010

• Historically, seniors are heavy book readers, but it seems like how they read is changing.  11% of adults 65+ own e-readers, that number has jumped 40% in the past 2 years

• 8% of seniors own tablets

What Does This Mean To You

Technology allows you to target the lucrative senior population in ways you couldn’t just a few years ago.  While the majority of Metro Orlando seniors are retired, one-third still have household incomes of $50,000+ and 18% are in the $75,000+ bracket.
Seniors are also a great consumer base.  In the past 12 months, adults 65+ have made a variety of purchases, including:

• One in four bought a TV

• Nearly half made a home improvement

• 30% made a purchase from a furniture or mattress store

• Over 70% made a purchase from a clothing store

For more information on how you can engage and monetize seniors, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Pew Internet & American Life Project; The 2012 Scarborough Report, Release 1

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