What Online Shoppers Want

We’ve had several posts on ecommerce and it’s expected growth this year.  New research that has come out showing what online buyers would like to digital retailers to improve upon.  This information could help you get a bigger part of the ecommerce pie.

• Nationally, nearly 60% of adults have made an online purchase in the past 12 months

• Nearly six in 10 online shoppers said that they wanted free or discounted shipping

• Over four in 10 wanted improvements in the ways online retailers handled returns and exchanges

• Nearly 40% were looking for agreater selection, the ability to track deliveries online and live customer service

• More than one-third were interested in an easier way of checking out and clearer return policies

• Over a quarter of online shoppers wanted more flexible shopping options and an easier way to create an account

What Does This Mean To You

Online shopping is often consumer’s first option when making purchases.  They are researching products online and with today’s hectic lifestyles, ecommerce capabilities give consumers the ability to shop when it is convenient to them.  In Metro Orlando, nearly two-thirds of adults had made an online purchase in the past year.  Not having an online shopping option could severely hinder your ability to compete.  If customers are researching products on your site, but can’t buy them – there is a good possibility they will move on to a competitor that allows them to digitally make the purchase.  For more information on how your business can create a competitive advantage through ecommerce, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: eMarketer; comScore; The 2012 Scarborough Report, Release 1


One response to “What Online Shoppers Want

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