Twitter is often seen as the second social network behind Facebook. At over 1 billion global users, Facebook’s growth rate has mostly flattened out but Twitter is still gaining new users. Twitter announced that they would eclipse the 500 million user mark this year. Recently released research details how they are growing and usage patterns.
• In the past year, Twitter usage has grown 25%
• Roughly 8% of online adults use Twitter on a daily basis
• The number of daily Twitter users has jumped 60% since last year
What Does This Mean To You
While Twitter does not have the large adoption rate of Facebook, it is still growing and gives your organization a way to create targeted messages. But there are other social media platforms that are also growing and can help you develop awareness. Pinterest is a one of the newest social networks that burst on the scene in May of 2011. Pinterest is averaging month over month visitor growth of over 30% and is now the third largest social media outlet. LinkedIn is also a valuable tool, especially for B2B purposes. Globally, LinkedIn reports over 160 million subscribers.
The ability to target your message and have users easily share makes social media marketing very valuable. Through hashtags, you can reach specific audiences with Twitter. Being a business networking LinkedIn can help you develop relationships with decision makers and also drive business to business efforts. Pinterest is highly visual and “pins” are often shared. Another valuable thing about Pinterest is that it skews female and users have long periods of engagement. For more information on creating results with social media, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: Pew Internet & American Life Project; Twitter; Experian; TechCrunch; LinkedIn