iPads Continue To Be Tablet Of Choice

Tablets are still the hot consumer electronic device.  Their popularity
is a good thing for many businesses – Consumers who use tablets to
make online purchases spend more on average than those who purchase
via laptop or smart phone.  Although there are many tablets available
in the marketplace, Apple’s iPad is still  the dominant device in the
tablet category.

• Currently, just over three-quarters of all tablet users own iPads

• In total, there are over 53 million iPads deployed 

• Next year, iPad ownership is predicted to increase by 33%

• By 2015, iPad ownership is expected to reach nearly 91 million, including 35% of all internet users

What Does This Mean To You

Tablets are the perfect device for mobile shopping.  Their screen size and amazing screen resolution allow consumers to see products like never before on mobile devices.  The portability is also a huge factor in their success.  Nationally, tablets are used mostly in the living room during prime time.  The “second screen” effect with tablets is also a big factor in their usefulness to your organization.  With so many consumers using tablets while watching TV, advertisers may see diminished attention to their TV message.  For more information on using tablets to grow your business, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: Emarketer


One response to “iPads Continue To Be Tablet Of Choice

  1. Very good info about tablets, I like it very much, another web I find that have good advice about tablets is Tablets

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