Tablets Deliver Bigger Returns

Recently, we published a post that talked about how tablets are becoming consumer’s preferred mobile shopping tool.  A new report has come out
that shows that tablets deliver high sales than smart phones, lap tops
or desktops.   

• Nearly half of retailers surveyed said that the average order from a tablet was had a higher value than orders placed via desktop

• The approximate value of orders placed by tablet was $160, the value of orders placed from smart phones was $134

• Tablets are also delivering a larger portion of overall web sales than smart phones. In 2011, just over 3% of online sales came from tablets and 1.5% came from smart phones

• Conversion rates for tablets were also higher than smart phones.  The conversion rate for smart phones was 1% while tablets came in at 2.4%

What Does This Mean To You

Tablets give your business a great avenue to influence buyers and increase sales.  The wide array of functionality that is provided by apps and the larger screen sizes that tablets provide make them a better shopping tool for consumers. Smart phones probably have the advantage when it comes to making point of sale mobile purchases.  Things like tickets, daily deals and other things that may not require much research probably have a higher rate of sale on smart phones than tablets.
The tablet audience is growing rapidly.  Currently, nearly 275,000 Metro Orlando adults live in a household with a tablet owners and over 130,000 more plan to buy one in the next year.
For more information on how to realize more sales from tablet owners, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: Mobile Commerce Daily;; Forester Research; The 2012 Scarborough Report, Release 1


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