When it comes to the world of B2B, success is based on relationships with decision makers. Keeping lines of communications open with these senior execs is paramount and mobile is becoming one of the best ways to connect with them. A new study has been released that shows just how much senior executives use mobile devices.
• Nearly one in four use it during their commute
• Nearly 30% use them after work and 27% use their mobile devices over the weekends
• Senior executives also rely on their mobile devices while on vacations – nearly 80% of them take their mobile devices while on vacation and use it all the time.
What Does This Mean To You
Just like you, executives today are busier than ever and the portability of mobile means that they can stay connected wherever they are. When it comes to doing business with executives, mobile can keep you top of mind but remember there are boundaries. Over 70% of consumers will check their email on a mobile device before a standard wired computer – but that doesn’t give you permission to over communicate. The same goes with texting – don’t just blanket these executives with texts because you have the ability, get permission first. Also remember that your verbiage needs to amended for use on mobile devices. Be concise and make sure any links you send take the receiver to a mobile site. For more information on targeting decision makers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: eMarketer; Prosper Insights; Doremus; Financial Times