Socially Engaged Moms

Social media can be an effective strategy for reaching a variety of different population segments. Recently, we published a post on the social activity of moms.  A new study has been released that gives another view of how moms access social media.

• Over seven in 10 moms have a profile on Facebook

• More than 45% of moms say they access social networking several times a day

• From 2011 to 2012, the percentage of moms who are very active on social media sites has increased by nearly a quarter

• On average, moms check their Facebook page 4.7 times per day – that’s more than overall Facebook users and over twice as much as dads

• Over one-third of Moms have over 300 Facebook friends, the average is 255

• Nearly 80% of moms are Facebook friends with their kids

What Does This Mean To You

Nearly three-quarters of Metro Orlando women with children in their household have accessed a social networking site in the past 30 days and over a third have accessed from a mobile device.
Just how valuable are socially active moms in Metro Orlando?

• Over 60% of adults who plan to buy a home in the next year are socially networked moms

• Moms on social networks make up over half of the market’s planned
furniture buyers

• Nearly half of all adults who plan to buy a vehicle in the next year are moms on social networks

That’s just a small sample of the ways socially networking women with children in the household can help your bottom line.  From prior research, we know that moms on social media pay attention to reviews and other users comments – especially reviews from other moms.  This makes social reputation management extremely important.  The time you spend on reviewing your social reputation is well spent.  Negative information can cost you sales.  For more information on social media marketing and reputation management,  please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Edison Research; Arbitron; The 2012 Scarborough Report, Release 1

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