Digitally Connecting With Asian-Americans

Businesses are always on the lookout for emerging markets and untapped customer bases.  One target that has not received much attention is the Asian-American consumer.  While Asian-Americans might be the fastest growing racial group in the US, the group is split among very diverse ethnicities.  One of the most efficient ways to forge a relationship with them is digitally.  Digital gives you a variety of tools to create effective targets to get your message out.

• Nearly 80% of Asian Americans are internet users

• Over half are social networkers

• 44% own a smart phone

• 45% access the mobile web

 

What Does This Mean To You

As a national group, Asian-Americans have a household income 40% higher than the total adult population, are more likely to have children in the household and be college graduates. There are over 55,000 Asian-American adults in Central Florida.  For more information on targeting the audiences you need to reach, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: Emarketer

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s