Across the country, consumer’s desire for digital content has not slowed down. Whether it’s watching online video, surfing the internet or checking email, people are spending huge amounts of time engaged digitally. A new study has been released that shows us just how much time U.S. consumers spend with online content on a weekly basis.
• 11-20 hours – 33%
• 21-30 hours – 23%
• 31-40 hours – 16%
• 40 hours + – 15%
What Does This Mean To You
The longer people stay online, the more chances they have to see your digital message. But they will also see more digital messages in general.
To make sure your message gets the attention it disserves, there are several things you can do:
• Put your message where it is likely to be seen by your target audience – Targeting is one of the most effective and efficient ways to get the awareness you need among the audience you want
• Utilize site with engaging content – Consumers spend more time with great content, look for vehicles that provide the content readers want
• Make your message more engaging – Rich media and online video are great features that get readers attention. These types of ad units also have much
• Look for premium positioning – Make your add stand out, premium positions will give you the awareness you want
Keeping your name top of mind with consumers is very important – remind them why your business is the best solution for their needs. For more information on digitally turning consumers into customers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: JZ Analytics; Broadcom; Emarketer