Online video viewing has become a mainstay among consumer’s online activities. In fact, over 181 million Americans have watched online video. But it’s not just content they are watching, viewership of online video ads is growing as well.
• Online video ads reached over half of the U.S. population
• Consumers watched a total of over 3.5 billion minutes of online video ads in March 2012
• Online video ads accounted for nearly 20% of all online ads viewed
What Does This Mean To You
Online video gives your message added engagement and recall. It also allows your products & services to connect with content that can be targeted. One of the big benefits of online video is the ability for sharing. For more information on how online video ads can bring your business results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager
Source: MediaPost; comScore