Consumer’s reliance on mobile devices grows stronger everyday, as does mobile’s value to you in connecting and influencing shoppers. Knowing what segments are primed for growth will help your business target mobile consumers and refine your mobile message.
The groups expected to see the biggest growth are:
• 35 – 44 year olds, 23 million owners in 2012 to 36 million in 2016 (60% growth)
• 44 – 64 year olds, 31 million owners in 2012 to 59 million in 2016 (93% growth)
• 65+, 5 million users in 2012 to 11 million in 2016 (140% growth)
What Does This Mean To You?
Many businesses are still operating under the assumption that only young adults are addicted to smart phones. While a larger percent of 18-24 year olds may own a smart phone, there are still more owners in the middle and upper age groups. And over the next few years, the percentage of smart phone owners in those middle and upper age brackets are going to rise dramatically. If your business is targeting those consumers, you need to have a strong mobile presence. It’s important now, but it will be vital in the future. For more information on how to create connections and develop customers using mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Manager