Mobile Boosts Travel

The summer travel season is rapidly approaching.  Before you know it, kids will be out of school and adults will be turning in vacation requests. Just as the mercury beings to rise, a new report is out detailing mobile’s impact on the digital travel sales.

• U.S. online travel spending is expected to reach $120 billion dollars this year.  That’s an 11% rise over 2011

• Mobile travel bookings are expected to jump 25% this year. In 2011, 12 million Americans booked travel via mobile devices. In 2012, that number is estimated to reach 16 million consumers

• By 2016, the number of people booking travel on mobile devices is predicted to rise to nearly 37 million consumers.  More than double this year’s estimate

• Mobile travel research is also expected to jump.  This year nearly 38 million consumers are estimated to research travel on a mobile device. By 2016, it is forecast that over 74 million people will mobile-ly research travel.

• Total online travel spending in 2016 is predicted to be over $151 billion.

What Does This Mean To You?

Being located in Central Florida, travel is an important category. But you don’t have to be located in a vacation destination or a tourist related business to benefit from travelers.  Whether vacationers are headed to the beach, theme parks or Grandma’s house, there is one thing that they will probably not forget to pack – their mobile device.  Consumers are using their mobile devices to find restaurants, stores & activities and if you don’t have a good mobile strategy – it’s likely you are missing out on business.  For more information on mobile solutions that will bring you results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Emarter; PhoCusWright


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