Mobile consumers have definitely made their mark with advertisers. There is no doubt that shoppers are using smart phones and tablets to research, browse and purchase product & services. When it comes to delivering your marketing message, smart phones can be an effective tool.
• Almost half recall seeing ads while using the mobile web or while using an app
• Over 40% noticed ads while conducting a
• Approximately one in four recalled seeing ads
while watching a video or visiting a retailer’s mobile web site
• One in five noticed ads while visiting a video website
What Does This Mean To You?
Think of all the different ways that consumers use their smart phones – surfing the web, using apps, searching and watching videos – during all of these activities, consumers recall seeing ads. That’s one of the reasons mobile and smart phones should be a big part of you marketing strategy. Smart phones give you the opportunity to place your message in the palm in potential shopper’s hands. But consumer’s don’t just see ads on smart phones – they act upon them. In tomorrow’s post, we’ll bring forward some information regarding smart phone’s role in making purchase decisions. For more information on how mobile technology can help put your message in front of more consumers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Google Study February 2012