Where Smart Phone Owners Use Their Devices

Smart phones have become part of our lives and extensions of almost everything we do.  Think of what your first reaction if you ever leave the house with it – you feel the need to turn around and get it.  Smart phones have left the gadget list and many people feel they are essential to them getting through the day.  A new report has been released that shows us where smart phone owners use their device, gladly no one admitted to using one during a worship service or in the restroom.

•  Over 95% of smart phone owners said they used their device at home and 83% said  while on-the-go

•  More than three-quarters of owners said they used their handsets in a store and 70% said while dining at a restaurant

•  Nearly 70% of owners used the device at work and nearly 60% said they utilized their phone at a social function

•  Approximately half used their phone at a coffee shop, airport or Doctor’s office

What Does This Mean To You?

I’ve gotten several questions for businesses asking if they really need a mobile solution.  The answer is absolutely yes and this is why.  People use smart phones virtually everywhere.  It doesn’t matter where they are or what is going on.  Smart phones give your company countless ways to reach consumers, tell your story and influence purchasing habits.  For more information on creating mobile strategies that generate real results, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Google Study – February 2012

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