As more and more consumer turn to mobile devices for content, mobile video has become very popular. The good news for businesses is that this affinity extends to product video as well.
• 54% said they were more likely to watch a video if the product was complicated. 52% said they would view if this was a first-time purchase and 45% said they would watch if the product was expensive
• 52% said that they were less likely to return items if they had watched a video, 45% said they would likely spend more time on a sight after watching a video and 44% said they felt more connected to the brand after watching the video
• One-third of product video viewers clicked on an email link to see the content. Nearly half watch them on video sharing sites and almost 40% viewed them via social media
What Does This Mean To You?
As a business you should always be on the lookout for new and exciting ways to engage with your customers and mobile product video looks like something consumers want. They are not just interested in them they are actively searching them out on sharing sites and watching them. One of the side benefits is the the fact that mobile product video viewers are less likely to return items and feel a connection to the brand. The fact they would likely spend more time on sites gives you the opportunity to market more items or increase the amount of engagement you have. There are many ways you can drive consumers to your mobile product video – email, links off your social media offerings and video sharing links are just a few. QR codes and SMS messages are also ways to deliver mobile product video to potential shoppers. For more information on how to put mobile product video into the hands of consumers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Mobile Commerce Daily; Invodo