A few weeks ago, we had a post about the continued rise in online shopping and ecommerce. A new report has been released that details how e-shoppers feel and what they plan to do in 2012.
• 36% of online shoppers said they were going to be spending more because they were confident in the economy. 36% also said they thought retailers would be offering better deals than last year. 30% said they were making more this year than last year. Another 6% said they were just tired of being frugal.
• Half of consumers said they would be spending more on consumer electronics and clothing. 29% said they would be spending more on furniture, books & DVDs
• 46% said they plan to use deal sites in 2012. Among those visiting deal sites, Over half said they would be searching for deals on dining & food, 46% said shopping, 42% said events & entertainment and 34% said items for family & kids
• When it comes to shopping locations, 45% said they combine shopping online and brick & mortar stores, 42% said mostly online, 12% said mainly brick & mortar and just 1% said they were primarily mobile shoppers.
What Does This Mean To You?
Online shoppers offer you a great opportunity to expand your footprint and develop new customers. A majority of shoppers said they were planning to spend more but they are looking for deals. When was the last time you reviewed your online shopping options? How are you promoting them? HOw are you promoting sales and specials on your site? Is your online store easily navigated? Are you involved in a local deals program? Online shoppers don’t just buy online, they combine in-store and digital purchasing. Make sure your staff and any customer service personal are well versed in your online offerings. For more information on creating a successful ecommerce program, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Emarketer; PriceGrabber; Experian