One piece of age old advice we’ve all heard is “never talk politics in the workplace”. We don’t need to go into the reasons why, they are pretty obvious. Social networks have expanded the workplace and the advice about politics should extend to your company’s social entities. Your social media offerings are often the face of your organization and if you are marketing yourself through social media, the goal should be to gain as many fans and followers as possible. A new study has been released that details how people react to social media posts about politics and explain why they could be bad for business.
• Nearly two-thirds of social networkers say they only sometimes agree with politically oriented posts from their friends
• Almost 40% of social networkers say they have received negative reactions for posting politically oriented material
• 38% of social networkers discovered their friends political views were different than they thought after reading their politically oriented post
What Does This Mean To You?
This is an election year and political commentary is always a lightning rod. While many businesses might want to invoke their First Amendment Right to Free Speech and say they have every right to talk politics on their social media offerings, I would counter that it’s all about getting results. In today’s economy you need to cultivate every sale opportunity you have – and with the passion behind politics, it’s easy to lose business because of political posts. It doesn’t matter where you stand on the political spectrum, it’s best to leave the political commentary through social media to the politicians. If one in six social networkers have shunned a friend and nearly 40% have received negative reactions from friends for posting something political – Imagine how they will react to a company or brand they have no personal relationship with. Your organization’s social reputation is something to be valued; there is enough to worry about without self-inflicted damage. For more information on social media and reputation management, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: emarketer; Pew Internet & American Life Project