Shopping is not something that a lot of guys enjoy doing. This is often evidenced by the fact if guys find a shirt they like, they’ll get it in every color offered so they don’t have to shop for another shirt. Online shopping has made shopping easier for guys – the fact that they can shop at their convenience is a huge plus. That and the fact there’s not a sales person asking if you’d like try something on and you realize that you might be putting on pants that someone else has already worn. A new study has been released that looks at men’s online shopping habits with some interesting results.
• Nearly 60% read online reviews
• 44% told friends about positive experiences online corncerning products or brands
• 36% are regular readers of online forums
• Just over one-third said they have “liked” a product on Facebook
• 30% have posted comments in an online forum
• Less than one in 6 said they ever left negative comments on a company’s Facebook page
What Does This Mean To You?
While men and women share many shopping traits, one of the most interesting differences has to do with influence. In a recent post, we reported on a study where women basically said they have a responsibility to influence purchasing habits of their friends and families. This research shows that men don’t generally share that feeling of responsibility. While over 40% will digital endorse products online and a small percentage will leave negative comments on social networks – men are more open to air their opinion on more male-centric categories. For instance, roughly 8 in 10 men will share positive information in the categories of automotive or exercise and 68% have said they have “liked” a health or wellness companies Facebook page. These are categories are also where men are able to be influenced. Overall, 36% of man say they read online forums but over 70% indicate they read tech forums. For more information on digitally connecting with males consumers, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: emarketer; Men’s Health magazine; GfK Roper