If it seems like everyone has an iPhone, Blackberry or Android device, your wrong. But, in the past year there has been a huge jump in the number of adults who own smart phones. A new study from the Pew Internet and American Life Project has chronicled the increase.
• In May of 2011, the number was just over one-third – that’s a 31% jump in less than a year
• Just two in five adults own cell phones that aren’t considered smart phones
• Only 12% of adults have no cell phone
• Since May of last year, the number of cell phone owners who said they own an iPhone has nearly doubled and those who said they had an Android device increased by 33%.
• Cell phone owners who said they own a Blackberry fell by 66% since May of last year
What Does This Mean To You?
Your mobile strategy will become even more important in the near future. In the next couple of years more people will be accessing the internet via mobile devices than standard computers. This means that your customers are more likely to try and find out about your products and learn about your businesses mobile-ly. If your mobile presence is not easy to use and convenient, you will be at a competitive disadvantage. Consumers will likely look to your competitors if your mobile site isn’t as functional as they’d like. When was the last time you reviewed your company’s mobile strategy? Does your organization have a mobile strategy? Mobile is the way consumers are moving, not being ready for it means being left behind. In tomorrow’s post we will detail who smart phone owners are and why these consumers are important to you. For more information on mobile strategies that deliver results, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: The Pew Internet and American Life Project